BT has been UNTOLD’s official bank since the beginning and powers payments at the event

Banca Transilvania and UNTOLD, in collaboration with Visa, are launching the animated-design virtual card BT Visa UNTOLD, for festival fans. This year the event will take place on 3–6 August, in Cluj-Napoca. The card is a limited edition, with a design inspired by the 2023 UNTOLD theme, The Light Phoenix.

The first animated-design virtual card in Europe was launched by Banca Transilvania in January this year. BT is the only bank in Europe with such cards in its portfolio.

BT Visa UNTOLD, the newest virtual card from the bank:

• It can be issued exclusively online, from the BT Pay app — the News section on the home screen or the add-card area.
• Customers receive it instantly and can use it right away.
• There are no issuance or maintenance fees.
• The card can be used for in-store and online purchases, with your phone.
• It also comes with benefits and prizes:
  • 10 complete experiences for two people at UNTOLD Dubai 2024, for those who request the card;
  • 50 UNTOLD 2024 passes each day of the festival for those who top up their festival wristband with the BT UNTOLD card;
  • 15% discount at the festival on official UNTOLD merchandise.

“We are delighted to announce the launch of this card together with UNTOLD and Visa. It is a unique card, with a captivating animated design drawn from the fantastical universe of the UNTOLD festival. It was created to celebrate the spirit of the festival and its community, and we wanted to bring the festival experience into everyday banking as well. We have believed in the magic of the festival from the very beginning, we have been alongside the story written year after year, and we want to offer members of this community an accessory that complements the festival experience, directly in BT Pay. Festival and music lovers can carry a piece of this experience with them beyond the event itself, wherever they go,” says Oana Ilaș, Deputy CEO, Retail Banking, Banca Transilvania.

“The partnership with Banca Transilvania and Visa has given us the opportunity to work with prestigious brands that share our values. This unique project brings to the fore the innovation and the passion for unique experiences that define the three brands. In a European first, the virtual BT UNTOLD card will add a splash of color and magic to our fans’ experience at UNTOLD 2023 and beyond. We are proud to be the first festival in Europe to offer such animated-design virtual cards, a unique way to celebrate and keep unforgettable memories from UNTOLD 2023, The Light Phoenix. With a design inspired by our thematic universe this year, the card will be available in a limited edition, making it a special collector’s item for all festival participants and beyond,” says Bogdan Rădulescu, Chief Business Officer, UNTOLD.

“We are pleased to partner with Banca Transilvania and UNTOLD in launching this animated virtual card, an innovation that combines the safe and convenient payment experience offered by Visa with the passion for fun of one of the world’s best-known festivals. We are proud to work with a bank that shares our vision and consistently brings uniqueness to the financial solutions offered to customers. We look forward to seeing how this virtual card will be received by festival lovers and are delighted to be part of creating memorable moments that start at UNTOLD and keep the fun going beyond the stage, with benefits and experiences for the holders of these cards throughout the year,” added Elena Ungureanu, Country Manager, Visa Romania.

The BT Pay app can be downloaded free of charge from Google Play, the App Store or Huawei App Gallery.