Banca Transilvania is ranked 6th in the Brand Finance Romania Top 50, according to the analysis by Brand Finance, a global consultancy specialising in brand valuation.

The Banca Transilvania brand was launched 23 years ago, and today BT is Romania’s second-largest bank by assets. BT’s positioning is “The Bank for Enterprising People”, and its integrated brand communications span advertising and public relations, corporate and consumer communications. In its history, BT has run two rebranding programmes, in 2003 and 2016. The current Banca Transilvania brand identity is associated with Romania, modernity, reputation and energy, while retaining the elements that have brought it visibility, favourability and likeability.

The full Brand Finance Romania analysis is available here.