BT Direct and Dedeman launch the Direct Dedeman Card, a co-branded credit card designed to provide instant financing for home and garden renovation and improvement plans.

The new product offers a range of benefits for BT Direct and Dedeman customers:

• 5% bonus on purchases made in Dedeman physical stores and online; 
• Pay in installments for purchases made with the Direct Dedeman Card;
• Access to an amount of up to 60,000 lei;
• 0% interest if the amount spent is repaid to the card within the grace period;
• Cash withdrawals from ATMs;
• A physical and digital Mastercard credit card that can also be used and managed via the BT Pay app;
• Fast application for the card in any of the 63 Dedeman stores.

The collaboration between Banca Transilvania Group and Dedeman began in 2014, with Dedeman one of the flagship brands in Banca Transilvania’s Star program. BT Group took a step forward in 2019 by involving BT Direct, through which fast and accessible financing solutions have been developed.

We are pleased to strengthen the partnership between BT Direct and Dedeman by launching this co-branded credit card. We see continuously growing interest in flexible, accessible financing, and this card enables us to meet those expectations even better. At BT Direct, we will continue to focus on digitalization and on simplifying access to financing.

Nicoleta Bott
General Manager
BT Direct

By launching the co-branded Direct Dedeman Card, the two companies reaffirm their commitment to supporting the Romanian economy, backing both local businesses and customers looking for affordable home improvement solutions.