● Promotions to mark the Romanian Babele tradition ●

Banca Transilvania Financial Group is launching on March 1 a new banking shopping campaign, BaBeTe, held exclusively online on BT’s website. The bank has prepared 9 days of promotions, so each day from March 1–9 brings discounts for the bank’s customers as well as for those who want to start banking with BT.

The offer includes integrated products and services for individuals and companies — loans, cards, the BT contactless wristband, Internet Banking and Mobile Banking, leasing, etc.

The BaBeTe concept was inspired by the Romanian folk tradition of Babele. By tradition, Romanians choose a day between March 1 and 9 as their “baba”, and the weather on that day is said to foretell their year. With BaBeTe, the bank turns the fickle early-spring days into lucky days for banking shopping.

BaBeTe online shopping list:

For individuals:

• Personal loans; personal loans with life and unemployment insurance;
• Star Forte cards; personalised debit cards with photo + SMS Alert (a service that sends phone notifications on card transactions and incoming funds to the account);
• Contactless wristband – launched by BT as a first in Romania, in 2016;
• Subscription to BT24 Internet Banking and Mobile Banking;
• BT Sign Up - open a RON account online, with an attached debit card + SMS Alert;
• BT Trade – stock trading service;
• Salary with Banca Transilvania + Visa Electron debit card.

For small and medium-sized companies:

• Leasing for Women Entrepreneurs;
• Opel Corsa under Operating Lease;
• Subscription to BT24 Internet Banking and Mobile Banking for corporate clients and sole traders, as well as for doctors;
• BT Alert – a service that sends to your phone information on the daily account balance, collections, cheques and promissory notes, etc. (for companies and for doctors);
• BT Mic – loans that help small businesses grow. No down payment, even for new companies with at least 3 months of activity;
• The First Year Free account plus BT Alert – a range of free services for companies in their first year of activity;
• CIP Online – BT’s online platform through which you can quickly obtain information on payment incidents.

Sergiu Mircea, Marketing and Communication Director, Banca Transilvania: “With BaBeTe, we are developing the banking shopping concept, launched by Banca Transilvania three years ago as a first on our market. We draw inspiration from holidays or specific themes to turn part of the bank’s offering into promotions. All our banking shopping campaigns - Bank Friday, DragoBT, Banksylvania, Un Mai Muncitoresc and Bank to School - are moments when we try to bring banking products much closer to customers, through discounts and a less conventional way of communicating”.

The BT Blog features the story of the BaBeTe campaign, from idea to implementation.