Tazz by eMAG is joining the Banca Transilvania #CumparaDeLangaTine initiative by launching an in-app category of the same name, to support entrepreneurs whose businesses are part of Romanians' everyday lives.  


Beyond encouraging sales, with this launch BT and Tazz by eMAG aim to spur entrepreneurs to reinvent themselves through promotion and by moving or expanding their businesses online, so their products can be found quickly and purchases are within easy reach for customers.


The new #CumparaDeLangaTine category in the app features local brands from major cities, including some of those promoted in the BT #CumparaDeLangaTine Challenge campaign. It goes live today with more than 70 businesses from Bucharest, Cluj-Napoca, Constanta, Iasi, Targu Mures, Oradea and Arad, with others from various sectors to be added over time.


#CumparaDeLangaTine is the largest Banca Transilvania campaign of 2020, launched to bring people together by promoting local businesses on social media.