Banca Transilvania is, once again this year, among the world’s 500 most valuable banking brands, ranked 302nd, according to Brand Finance Banking 500 2022. Banca Transilvania’s brand value has risen to USD 460 million (from USD 441 million in 2021).

The strength of the Banca Transilvania brand (Brand Strength Index) also increased by 19% versus 2021, entering AAA+ territory and placing BT in the global top 10 in banking on this indicator.

Banca Transilvania’s brand entered this ranking in 2018 (at position 486), with a value of USD 174 million. The trajectory since: up by nearly 50 places (2019), +100 places (2020), and in 2021 it reached 302nd from 339th. 

Brand Finance calculates a brand’s strength using a BSI (Brand Strength Index), based on three pillars, resulting in a score of up to 100 that is then converted into a rating system (for example, a brand with a BSI score of 90-100 receives an AAA+ rating):

• Brand Investment (investment in the brand, marketing mix)
• Brand Equity (brand indicators among consumers and other stakeholders)
• Brand Performance (the brand’s financial performance)

More details in the Brand Finance Banking 2022 report.