Banca Transilvania has climbed into the top three most valuable Romanian brands, according to Brand Finance Romania 50 (2024), with an increase in brand value of +11% to EUR 641 million, up one place from 2023.

BT’s brand growth was driven by solid financial performance, digital transformation and a focus on the customer experience for its more than 4.3 million customers.

The combined value of the brands in the ranking rose by 6% versus 2023, reaching EUR 7 billion.

New companies launched and developed over the past 35 years account for 70% by number of brands and over 60% by brand value in the Brand Finance Romania 50 2024 ranking.

The story of the Banca Transilvania brand began 30 years ago.