Around 1 million people used the Intreb BT platform in 2017 to find out about banking services, products and operations — what they are and how to proceed in specific situations in their interactions with the bank. The number of visitors rose by almost 200% in 2017 versus 2016.

Intreb BT is Banca Transilvania’s largest online financial education initiative, useful both for clients and for anyone interested in financial and banking information in general. The platform was launched in 2014 and developed in-house at BT. It includes over 700 questions and answers on the most common topics in Banca Transilvania’s work with its customers. It also allows users to submit questions on specific topics. As of January 15 this year, Intreb BT has a new visual concept.

Sergiu Mircea, Marketing & Communication Director, Banca Transilvania, says: “Responsible banking also means accessible and useful information about banking products, services and operations, as well as guidance on what a person needs to do in a certain context in their relationship with the bank — especially now that many things can be resolved quickly with a call to the Call Center or via Mobile Banking or Internet Banking. Intreb BT covers the WHAT & HOW TO questions; it is a platform for those who want to know more, to better understand banking, and to make informed and responsible choices when they come to the bank.”

Details:

• By using Intreb BT, users can find out, for example, what steps to take if a bank card is lost, how to reset a PIN online, what documents are needed to open a bank account, or what a SWIFT code is.
• Information on the platform is grouped into nearly 20 categories: current account, cards, loans, deposits, BT24, responsible lending, banking operations, etc.
• Over 3 million visits were made to Intreb BT by around 1 million people last year.
• More than 2,700 people used Intreb BT for information every day in 2017.
• The most searched topics in 2017 were: money transfers, cards, current account, the SWIFT code and loans.

Content on Intreb BT is continuously updated by the bank’s team, based on new developments and on topics of interest to customers.

MULTIMEDIA FILES

	Intreb BT infographic Download				Intreb BT logo Download		Sergiu Mircea photo  Download