Întreb BT has become one of the preferred online support channels: in the first half of the year, almost 900,000 people — up 40% on the same period last year — looked up information on banking, BT products and services, and how to handle certain situations in their dealings with the bank.

What is the CVV code on a card? What documents are required to open an SME account? How do I use the BT Pay app? How do I use STAR loyalty points on credit cards? These are some of the topics covered by the more than 1,000 questions and answers on Întreb BT, helping people make the most of banking products and services and manage their money more easily.

“Întreb BT is the optimal blend of support and basic financial education for anyone with questions about banking products and services. That’s why developing Întreb BT is a priority for us, and we keep investing both in expanding the content and in optimising the user experience. The platform grows with the help of customers, who send in questions and suggestions, and with the help of the BT team, who are committed to explaining banking in as direct, human and friendly a way as possible.” - says Sergiu Mircea, Coordinating Director, Marketing and Communication, Banca Transilvania.

Details:

• The 900,000 visitors made over 1.1 million visits to Întreb BT, up 45% on the first half of last year.
• Most visits to the site are from mobile phones (over 70%), followed by desktop or laptop computers (almost 30%).
• The most searched topics were: the difference between a credit card and a debit card; getting a loan; the SWIFT code, a bank account IBAN and the bank’s addresses.
• Most visits came from people in Bucharest, Cluj, Timiș, Iași and Brașov.
• The online platform includes almost 30 information categories by topic, such as: Current Account, Loans, Deposits, Cards, BT24, BT Pay, BT Store, etc.
• Some of the new topic categories launched this year were: ROBOR & IRCC, Studenție pe bune, Banking Urban and, most recently, Apple Pay. Through a dedicated section, Întreb BT was one of the channels through which Bancpost customers had access to information about the integration and the dedicated offer.
• The idea for the Banking Urban category came from a project run by Banca Transilvania with the publication Wall-street.ro, also called Banking Urban, through which customers learn to bank using the digital opportunities available from BT.
• Also new this year, the bank launched an internal programme to encourage colleagues to become Întreb BT Ambassadors by proposing as many questions and answers as possible.
• Last year, the online platform had a record number of visitors, over 1.26 million.

Launched 5 years ago, Întreb BT is a unique project in how banks in Romania communicate. It is an in-house project developed by the Banca Transilvania Financial Group team.