Banca Transilvania was named Most Proactive Bank in Financial Education at the Financial Education and the Banking System conference, held in Bucharest by the National Bank of Romania. The award recognizes the impact of the Întreb BT platform on financial education.

Speaking at the event, Nevenca Doca, Senior Executive Director, Human Resources, Banca Transilvania, said:

We are honored by this award because it is important for us to speak in terms our customers understand. Beyond the Întreb BT initiative, you may also be familiar with BT Club — another financial education initiative, this time for entrepreneurs — where our colleagues and partners host conferences, training sessions and workshops in the places where our customers are, on topics relevant to them. The newest and most admired initiative is STUP — a hub dedicated entirely to financial education for entrepreneurs. We have engaged partners to deliver training and run a calendar of events and courses for entrepreneurs, from start-ups to established companies. We believe we cannot talk about prosperity and profit unless our customers prosper as well. And that comes with information, education, and identifying opportunities and risks.

Întreb BT, a search engine for banking information

Întreb BT is a search engine that is constantly updated with information on banking products and services, containing over 1,800 questions and answers about banking.

Based on the most recent annual data, for 2021, the bank noted the following:

• Visitor numbers on Întreb BT increased significantly: 3.6 million, +23% versus 2020;
• New visitor segments emerged: ages 45–54 (+50%) and 55–64 (+39%);
• Awareness of the site increased: 60% of traffic came from people who went straight to Întreb BT;
• Interest in banking information rose among Romanians living abroad, particularly in remote banking alternatives.

Întreb BT is a channel for information, education and guidance, alongside BT’s other direct customer communication channels: the teams in more than 500 branches and at the Call Center, as well as via social media and chatbots.

The full conference can be watched on the BNR YouTube channel.