Vivre Deco, one of the largest online furniture and home décor retailers in Central and Eastern Europe, has successfully closed a private placement of bonds, raising EUR 3.5 million, maturing in 2025 and bearing a 5.25% coupon. The bonds will be listed on the Bucharest Stock Exchange’s alternative trading system.

The transaction was arranged by BT Capital Partners, the investment banking arm of the Banca Transilvania Financial Group, acting as Intermediary and Authorized Adviser.

In the private placement, the company offered 30,000 bonds with a nominal value of EUR 100, with a coupon in the 4.5%–5.5% range. The placement was oversubscribed, and the issuer decided to upsize the offer, raising a total of EUR 3.5 million at a 5.25% coupon. A total of 66 investors took part, both individual and institutional.

The proceeds will finance the company’s accelerated growth strategy by capturing market share, particularly through investments in marketing tools to expand the customer base and build brand awareness, as well as in technology and automation.

"We have been assessing the opportunity to finance through Romania’s capital market for more than 3 years. The success of this offering gave us a clear answer to the question. We are glad that, YES, it is possible, both for Vivre and for other Romanian companies. I will make sure we remain an active and profitable presence for current and future investors" – says Monica Cadogan, founder and CEO of Vivre Deco.

"We are honored to be part of Vivre’s success story, a Romanian entrepreneurial company that has expanded beyond the country’s borders, becoming one of the leaders in its industry in Central and Eastern Europe. We are pleased that the team and the company’s plans earned investors’ trust despite the tense environment in global capital markets, and we believe the successful closing of this transaction confirms BT Capital Partners’ mission to stand by Romanian companies and entrepreneurs in their growth plans" – says Daniela Secară, CEO, BT Capital Partners.

The next step is to prepare the documents required for admission to trading on the Bucharest Stock Exchange’s AeRO market. Vivre Deco aims for the first trading day to take place within three weeks, under the ticker VIV25E. The company will be the first e-commerce business to list euro-denominated bonds on the Bucharest Stock Exchange.

In 2019, Vivre Deco reported revenues of around RON 200 million, EBITDA of RON 7.1 million and a net profit of RON 3.4 million. The company is present in nine countries in Central and Eastern Europe and has grown steadily over the past 5 years, with revenues increasing by an average of 28% per year.

Over the past 12 months, BT Capital Partners has arranged five corporate bond issues and three M&A transactions, with an aggregate value of around EUR 250 million, making it one of the most active investment banking advisers in the local market.